The Checklist For Web Success - The Web Shoppe

I?m not going to sit here and tell you that I?m an expert at web success (I am sitting currently though). I?m not going to tell you that I?m some master guru who knows the secrets to how the web works and how to get money from it (whether or not that may be the case). I?m not even going to claim that there is any secret, or that the workings of the web can be so easily defined. Chances are that there are multiple ways you can get money from the web and that no ?one way? is any more correct than any other?

However (you knew there?d be a however?), what I am able to say is that I?ve been working on the web for a very long time now and that I?ve tried my hand at various different aspects of it. I?ve worked freelance, I?ve run websites, I?ve SEO, I?ve released apps, I?ve published books? you name it. And with this time and experience I have certainly noticed some trends ? some things that work and some things that don?t. And some of these trends it seems will apply to all kinds of online business. It seems that there?s a lot of factors contributing to web success or failure, but that there are certainly some factors that are more predictable than others?

As such then I now run all of my ?web products? whether they?re websites, apps or books, through a checklist that can help me determine if they?re likely to be successful or not. If you?re launching a website and you want to make sure it has at least the potential to generate a lot of traffic, then running it past this check list is a very good way to go. Here?s the list?

Do You Really Care About The Subject?

If you aren?t going to give something 100% then there?s really no point doing it ? and if you?ve been writing for years with still only a hit count of three people a day, then you?re going to need to really find the topic you?re writing interesting if you hope to stand any chance of continuing to write regularly.

Is It In Demand?

If what you?re writing about is in-demand then you?re going to find a lot more people go there than if it isn?t. It?s simple maths really, but too many people start out without first looking to see if there?s an audience for what they?re about to provide.

Does it Have a USP?

If your product doesn?t in some way stand out and do something different then people aren?t going to notice it and they aren?t going to remember it. You?re going to have a lot of competition most of the time, but this isn?t a problem so long as you pick a specific corner of that market and cater to a specific demographic within it.

Is it Searchable?

If you have lots of money and marketing skills then this isn?t such a big deal, but as most of us don?t have heaps of cash to through at a project instead we need to rely on people finding it. By making it highly searchable with a searchable name, or by using keywords, we can accomplish this and make sure that that segment of the market we?re looking for find us.

Does it Add Genuine Value?

When I?m making a productivity app I phrase this question as ? is it genuinely useful? When It?s a website the question should be ?does it genuinely answer the question that your visitors are looking to answer?? If the answer is no, then you?re wasting everyone?s time including your own.

Tom Koh is an avid blogger and a SEO expert who writes informative articles on the current trends followed in internet marketing. He has explained how?alexa traffic rank of a website is calculated through his blogs.

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Source: http://thewebshoppe.net/the-checklist-for-web-success/

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