Some of our customers at Sunrise Signs are indeed franchised auto dealerships and most dealerships own a courtesy shuttle van to take customers to work or home while their vehicles are being repaired and to pick them up when the job is complete. So, what is the best way to get your shuttle van noticed? Van wraps!
Auto dealerships spend a lot of advertising dollars on TV and radio spots and those two-page full color ads in local newspapers. While these ads may be necessary, they do eat up a large part of any advertising budget.
Here?s a quick fact for you dealership owners and managers: According to 3M, ?A company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap? and that includes dealership courtesy shuttle van wraps!
Visual Solutions
Vehicle graphics and wraps do get noticed. The American Trucking Association (ATA) says, ?91 percent of people surveyed do notice vehicle graphics.? If you?re in charge of the courtesy shuttle van at your dealership, think about your commute to and from work. Do you see graphics on trucks, cars, SUVs and vans all displaying visual information on what a company does?
We bet you see landscapers, exterminators and contractors all with graphics revealing what they do with friendly catchphrases like ?family owned and operated? or ?free estimates? or ?we serve the entire Tri-State area.? Along with these graphics, you?ll also see website URLs, QR (quick response) codes, and even Twitter handles such as @sunrisewraps and other information like ?Find us on Facebook.? Other graphics may include a menu of products and services offered right on the wrap.
At Sunrise Signs we think the best part of any dealership courtesy shuttle van wraps are the graphics embedded onto the wraps. The graphics convey what you do visually and leave a lasting impression on the eyes (and minds) that view them.
In fact, here?s another statistic: The Traffic Audit Bureau for Media Measurement says ?A (graphic wrapped vehicle) can generate between 30,000 to 70,000 impressions daily. Ask yourself this question. Are you getting that many ?impressions? and potential customers from TV/Radio or newspaper ads? Probably not. Here is where Sunrise Signs can help your auto dealership?no matter what manufacturer of vehicles you sell?even if you sell more than one!
Templates, Logos, Design and More!
We?ve done dealership courtesy shuttle van wraps before and our in-house graphic designers are able to design and create your graphics and van wraps by using the many manufacturer templates we have for a wide variety of models.
Of course we work closely with your dealership representative to ensure the graphics are exactly what you want and as far as installation goes?no need to worry if your store isn?t located near us. We have partnered with over 250 certified shuttle van wrap installers so while we design, create and print your van wraps we can also ship them almost anywhere in the United States and ask one of our certified installers to ensure the wraps are placed without flaws, broken seams or bubbles. We take pride in our expertise!
Say you?re a Ford dealer?wouldn?t a 2013 Mustang Boss 302 look awesome across the side of your van wraps? What if you?re a Dodge dealership? Wouldn?t a Dodge Charger SRT8 or Dodge Challenger look incredible on your van wraps?
And, because van wraps last up to five years and are 100 percent removable, when it?s time to put that shuttle van on your lot for sale to the public, the wraps are easily removed?and they protect the original manufacturer paint!
Franchise Branding
If your courtesy shuttle van is void of any vehicle graphics or wraps or perhaps it?s only got a magnetic sign with print so small visual impressions are almost impossible, we invite you to contact us to let us show you how we can turn your customer shuttle van into a 24/7 moving billboard advertisement.
Your franchisor gives you unlimited access to the artwork you need and that?s all we need! In fact, we invite you right now to take a look at some of our Success Stories to see how outstanding some of our wraps really are and our customers are always satisfied with our quality work.
If you still need some convincing, download our Vehicle Wrap ROI Calculator to see how fast the dollars invested will get you what you want?more customers.
We also have a helpful and free Vehicle Wrap Information Kit to help you understand how van wraps are designed, printed and installed.
We Don?t Like to Brag But?
Without customers consistently visiting your store, your job as a dealership owner or manager is to find unique (and affordable) ways to get them to the dealership. If you?re smart your already blogging and using social media like Facebook and Twitter to increase your online visibility and build your brand identity, but you also need to consider the visuals you can gain on the streets: 30,000 to 70,000 impressions daily!
Part of every full service sign and vehicle graphics and wrap enterprise is to help customers build their brand, market the brand and turn the investment made into vehicle wraps into real-life customer revenues.
Ready for a quote? Ready to get your dealership courtesy shuttle van wrapped? We thought so!
Image Credits:
2013 Ford Mustang Boss 302 and Ford Transit Connect/courtesy Ford Media Room/J.Scheid/registered user.
2013 Chevy Express via GM Media Center/J.Scheid/registered user.
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