These days, virtually every type of small business can benefit in some way from establishing a social media presence. However, maintaining that social media presence requires a significant time investment, so it?s important to make sure your business is using social media?effectively.
Social media is not a one-size-fits-all prescription for small businesses, and can be a waste of time if the focus is not in the right area. For example, a small clothing shop will not benefit much from a LinkedIn presence, and a small law firm won?t get much out of Pinterest
The two social media platforms that generally?do?work for everyone are Facebook and Twitter. Used correctly, each social network can foster a relationship with your customers that keeps them in contact with you and encourages them to recommend you to others.
The key to establishing this relationship is ? somewhat counterintuitively ? not to promote yourself too much. Social networks are about connecting with other people, and while the long-term goal is to turn them into customers, the short term goal is to establish a trust and a human connection between your company and its social followers.
This means providing advice, answering questions, and keeping up conversations with those who post on your wall, without adding a promotional link into every post. For every handful of posts you make that are generally beneficial and helpful, you can make one post that is promotional. Customers know you are a business and have no problem with your advertising, as long as it is only a part of what you post.
These rules apply no matter what social networks you take part in, and while they are free to join, they are a significant time investment, so make sure you?re investing wisely and doing it right.
Contact us a for a free social media analysis for your company.
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