Greenway Wants To Put An End To Traffic Jams

Traffic jams are annoying, but they are also responsible for extra CO2 emissions and plenty of wasted productivity. Greenway, Germany's entry into Microsoft's 10th Imagine Cup student technology competition in Sydney this week, wants to do nothing less than put an end to traffic jams. To do so, the three-person team has developed a mobile app, which is basically a very smart turn-by-turn navigation system, and a cloud-based routing and tracking service that ensures that drivers use streets as efficiently as possible. Ideally, the Greenway team says, its app can cut driving times during peak traffic hours by half. What's cool about the service isn't the impressive underlying technology, though, but also the team's innovative business model.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/BnxRL1Wtoww/

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