>>> it's definitely a name from the pretwitter era, the saturday evening post is still publishing, but all those past issues and famous norman rockwell covers might have been lost to history but for the hard work of some people who wanted to save them and share them. nbc's kevin tibbles reports tonight on a new era for a traditional american favorite.
>> reporter: the saturday evening post is a time capsule of who we are and where we've been.
>> it's realtime coverage of realtime events taking place that very few other outlets in the united states have a perspective on. they just simply weren't there.
>> reporter: this granddaddy of american magazines dates back nearly 300 years. first published in the 1720s by benjamin franklin . by the 1950s , it reached 6 million households every week.
>> the magazine that america agree up with.
>> we turn to the post for dispatches on the civil war , lincoln's assassination, two world wars , and rosie the riveter , civil rights , medical breakthroughs, the kennedy assassination and, of course, all the iconic covers of norman rockwell .
>> what i guess this place? it's like a treasure trove .
>> you look out, see 100 years of american history .
>> history till now has been stored in a dimly lit warehouse in danger of fading away. now archivists are busy scanning every issue back to 1881 . the publisher says they will put it all online.
>> even trying to find these old magazines now is a hard thing to do. you go to libraries, they are gone.
>> reporter: today the magazine publishes bimonthly, still snapshots of history. still, the post hasn't always got it right.
>> the beatles, they will never be anything. they are a fad.
>> reporter: the saturday evening post has been anything but a fad. we'll soon be able to discover how often things change and how often they stay the same.
>> if you think this country is teetering on the edge, can you come back here and read this and you realize, we've been through it before.
>> reporter: the american evolution once again at your fingertips. kevin tibbles, nbc news, indianapolis.
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