WeForPresident: Myspace?s Former Political Director Brings Social Media, Gamification To Politics

During the 2008 campaign (probably the first election where social media played a significant role in getting a president into office) Lee Brenner handled political programming at Myspace. This time around, he's part of team launching a new a site of its own, called WeForPresident ? aiming, in his words, to "build a platform that can democratize the debate." The site was created by HyperVocal (the online media company co-founded by Brenner and Slade Sohmer) and BlocRally. It's hardly the first website for political debate ? over the past few years, I've talked to several companies trying to launching debate platforms, most recently Politix, the politics-focused service from forum company Topix. Brenner, however, argues that WeForPresident is the first site to integrate this deeply with Facebook and other social networking services.

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